Our Foresight and Insight Management Offerings

Agile Foresight and Trends

Macro Trends
Food Trends
Beauty Trends
Flavour  Trends
Menu Trends
Key Claims/Benefits
Ingredients Trends
Storytelling Approaches
Brand Expressions
Competitive Assessment
Category  Assessment

Foresight is critical to identifying and driving brand growth, but it can be time consuming and lofty. Our approach to trends is agile and inspirational while actionable so you can seamlessly shape your 2 to 5 year innovation and brand strategy.

Research Management

Full Insight Function Outsource
Ad Hoc Research Management Support
Leo & Dragon Agile Custom Research

Our model is flexible, from our team taking full responsibility for insight function at your company, to ad hoc needs for unique initiatives that need a different perspective or extra support.

We consult with you on a servicing model that best suits your needs.Based on popular demand from existing clients, we launched Leo & Dragon Agile Custom Research.

Our white label custom research service supports all your survey-based quantitative research needs including concept testing, pricing, packaging testing, segmentation, brand positioning and brand tracking.

We pride ourselves on leveraging the most cutting edge technology platforms with a focus on speed, value and beautiful storytelling in our reporting.

People Immersion

Customer Connects
Authentic Ethnography
Digital Ethnography
Focus Groups
Human Insight Synthesis

We take pride in deeply understanding your consumers by leveraging traditional and technology-forward methodologies to reveal compelling human insights and brand-building moments. Our people immersion spans across demographic cohorts, multicultural groups and gender identities.

Product Innovation

Concept Ideation
Concept Workshop
Concept Creation
Concept Writing
Innovation Strategy
Build Innovation Pipeline
Product Development
Farmers' Market Test

Our recipe for success involves understanding consumer trends, market/category context and benefit differentiation. Our product building experience ranges from working for big brands like Oreo to launching a startup brand from scratch with Whole Foods.

Food Influencer Expert Panel

Expert Interview
Concept Creation
Concept Workshop
Influencer Survey
Influencer Ethnography

Our food startup experience led us to work with many CPG startup founders, food influencers and exciting retailers, allowing to build our Food Influencer Expert Panel. By working globally with food experts, creators and bloggers, we help brands build innovation pipeline and create new menu offerings.

Let's take your insights to the next level.

Get in touch today to discuss how we can help with your next project.