We are a foresight and insight management consultancy.
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We help brands supercharge their growth. By understanding consumers, we transform innovation and marketing strategies.
As former clients at Kraft, Unilever, The Hershey Company, McDonald's and Mondelez International, we know what impact great insights can have on the overall brand strategy.
About Leo & Dragon
Predict consumer, market and category trends to create brand and innovation strategy.
Uncover insights through a deep understanding of consumers to make informed business decisions.
Build successful concept and product innovation from early-stage ideation to product concept testing in market.
Integrate the world's top food influencers and creators into the research process.
Our Insights Expertise
Food & Drink
We are foodies. We spent almost two decades in the food and beverage industry and have worked with the world's largest food & drink brands in over 50 categories, including condiments, snacks, frozen desserts, coffee and functional beverages. Our passion led us to launch a food startup brand that will be available at Whole Foods.
Beauty
We have extensive experience and expertise in the beauty industry, working with global brands that span mass, masstige, prestige and luxury. We consulted on global projects in concept development, shopper insights, consumer immersion and global sustainability.
Fashion
We love fashion and have our finger on the pulse of the industry. We currently work with one of the world's largest apparel brands. We closely monitor fashion trends, competitive activities and what consumers and shoppers are looking for.
Food Service
Our passion for food extends to food service, as we work with the world's largest fast food restaurant. We have extensive experience in foresight, trends and menu development for food service companies and CPG companies looking to expand food service offerings. We closely monitor food trends by working with food influencers and creators in the food service space.
Don't just take our word for it.
Leo & Dragon has been an invaluable partner in the realm of brand health tracking. From the inception of our collaboration, they have consistently demonstrated an unwavering commitment to excellence and a relentless pursuit of quality information.
They have proven to be an indispensable asset to our organization, consistently surpassing our expectations in their ability to collect, analyze, and present data with precision and accuracy. Their dedication to delivering high-quality information has significantly enhanced our decision-making processes and empowered us to stay ahead in a competitive landscape.
Brand & Media Lead
I had an outstanding experience working with Leo and Dragon. Their commitment to excellence and attention to detail set them apart. The team demonstrated a deep understanding of consumer behaviors and market trends, providing invaluable insights that significantly influenced our strategic decisions. Their professionalism and timely delivery made the collaboration not only fruitful but also enjoyable. They are an absolute pleasure to work with!
VP Sustainability
Leo and Dragon is one of the most solution oriented agency I have worked with.
Joseph and his team are highly skilled in their research craft and are able to provide cost effective solutions for my requirements. They work closely on projects and tries to fully understand my business needs which makes them an exceptional partner.
B2B Marketing Lead
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Leo & Dragon has been a great research partner.
They’ve helped use to develop deeper understanding of key audiences and how to activate within them.
Not only are the insights extremely useful, Leo & Dragon can get things done quick. When looking for help on a target audience synthesis project, Joseph and team were able to turn it around in no time flat.
We hit the deadline with a well-received report. Looking forward to the continuation of our partnership.
Foundational Insights Lead
Leo & Dragon has been a great partner for Lindt & Sprungli Canada, helping us build and strengthen our consumer understanding and insights across a wide portfolio of brands and channels.
Their work has helped us build much stronger, more consumer focused marketing plans improving how we engage and enchant our consumers.
VP of Marketing
Let's take your insights to the next level.
Get in touch today to discuss how we can help with your next project.