Your business success is our obsession.
Leo & Dragon takes pride in translating insights into digestible storytelling that is actionable for your business. Investment into our nimble insights creates growth and opportunities for business leaders, entrepreneurs and insight professionals.
We understand how to connect learnings to strategic initiatives for your organizations so every conversation with your business partners is meaningful.
Leo and Dragon is a new kind of insights partner, a collaborative team with deep experience across client-side, agency, and startup worlds.
We bring together a unique blend of strategic foresight, cultural trend analysis, and the voices of category experts including influencers and content creators to help brands make more informed decisions that are keeping pace with culture.
Founded by Joseph, who brings over 18 years of experience across client organizations, leading agencies, and tech startups, our team understands the full spectrum of challenges and opportunities brands face today. His background, including pioneering research automation in Canada, serving as Chair of the Client-Side Researcher Council, and founding his own food startup, grounds our work in both innovation and business strategy.
Leo & Dragon's team combines expertise in market research design, cultural insight, and brand strategy, working together to uncover what really matters to consumers that will drive business results. As entrepreneurs ourselves, we understand what it takes to build a brand from concept to launch, and beyond. We're not just research partners; we’re strategic collaborators who help brands anticipate change and lead it.
Our team are experts in bringing insights to life.
Joseph
Founder & CEO
GO TO SNACK
Perfect Bar
FAVOURITE COMFORT FOOD
Vietnamese Pho
MUST-HAVE BEVERAGE
Poppi, Ollipop
SWEAR-BY BEAUTY PRODUCT
Ordinary, Summer Friday, Tatcha
FASHION BRAND OBSESSION
Fear of God, COS, Jacquemus
Joe
VP of Research
GO TO SNACK
Prosciutto
FAVOURITE COMFORT FOOD
Pizza or Lasagna
MUST-HAVE BEVERAGE
St. Bernardus Abt 12 (Belgian Strong Dark Beer!)
SWEAR-BY BEAUTY PRODUCT
Hawkins & Brimble Facial Moisturizer
FASHION BRAND OBSESSION
Mitchell & Ness
Megan
VP of Strategy
GO TO SNACK
Salt & vinegar Kettle Chips
FAVOURITE COMFORT FOOD
Homemade khichdi with warm sourdough bread
MUST-HAVE BEVERAGE
San Pellegrino sparkling water
SWEAR-BY BEAUTY PRODUCT
Sunscreen, Summer Fridays, and Kulfi eyeliner
FASHION BRAND OBSESSION
Louis Vuitton, Levis, Sophie Darling, Mood Fabrics & Assembly Line patterns
Ollie
VP of Design
GO TO SNACK
Backyard BBQ Kettle Chips
FAVOURITE COMFORT FOOD
Beans on Toast
MUST-HAVE BEVERAGE
Coconut Water
SWEAR-BY BEAUTY PRODUCT
Weleda Skin Food
FASHION BRAND OBSESSION
Patagonia
Zach
Insights Consultant
GO TO SNACK
Guacamole with Joey’s Seed Crisps
FAVOURITE COMFORT FOOD
Homemade Beef Ragu
MUST-HAVE BEVERAGE
Barq’s Root Beer
SWEAR-BY BEAUTY PRODUCT
Native Natural Bodywash
FASHION BRAND OBSESSION
Derschutze
Ché
Insights Consultant
GO TO SNACK
Chips & Salsa
FAVOURITE COMFORT FOOD
Oxtail with Rice & Peas
MUST-HAVE BEVERAGE
Diet Coke
SWEAR-BY BEAUTY PRODUCT
Love Ur Curls (curl cream)
FASHION BRAND OBSESSION
Louis Vuitton
Let's take your insights to the next level.
Get in touch today to discuss how we can help with your next project.